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How the Creator Economy Spreads (and Doesn’t Spread) the Wealth with Ben Schoeffler
Podcast |
The Future Belongs to Creators
Publisher |
ConvertKit
Media Type |
audio
Podknife tags |
Business, 
Entrepreneurship, 
Interview, 
Management & Marketing
Categories Via RSS |
Arts, 
Business, 
Marketing
Publication Date |
Oct 20, 2021
Episode Duration |
00:28:02

According to a recent Wall Street Journal article, the top one percent of streamers on Twitch earn more than half of all revenue generated on the site. Does this surprise you? Discourage you as an emerging creator? Or does it inspire you to stay the course and keep hustling until you find yourself in that top one percent?

In this episode, Haley, Miguel, and guest Ben Schoeffler, a content creator and Support Operations Lead at ConvertKit, discuss their viewpoints on the creator economy and the opportunities and restrictions all creators face when it comes to earning money and truly owning an audience. 

Whether you’re an all-in creator or stay true to the side hustle, you can flourish in the creator economy, or at least boost your chances of reaping the financial benefits. 

“Whatever side hustle you feel like doing, make sure it’s something that you enjoy, because there’s a good chance, a very good chance,  you won’t make very much money at all.” ~ @BenSchoeffler

Main takeaways 

  • [06:59] It’s important to own your audience outside of the various platforms so that you aren’t relying on a handful of apps for financial support. 
  • [08:27] Aside from owning your audience, it’s also important to diversify your income streams. If one platform dies, that shouldn’t derail your entire business model.
  • [12:19] Although many creators aren’t making a full-time income, it’s important not to discount the significance of earning cash on the side every month, even in small amounts. 
  • [18:52] Making money and becoming business savvy are skill sets many creators lack, but you must learn how to sell your creativity while continuing to create if you plan to grow your side hustle. 
  • [21:29] No matter where you are in your creator career, it’s important to stay the course. Avoid the urge to constantly bounce from one specialty to another, and stay consistent in producing the work you do best. The highest earning creators on Twitch are the ones who stayed the course. 

Connect with our hosts

Links

Got a story to tell on The Future Belongs to Creators podcast?We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!

Start building your audience for freeWith ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.

Stay in touch

According to a recent Wall Street Journal article, the top one percent of streamers on Twitch earn more than half of all revenue generated on the site. Does this surprise you? Discourage you as an emerging creator? Or does it inspire you to stay the course and keep hustling until you find yourself in that top one percent?

According to a recent Wall Street Journal article, the top one percent of streamers on Twitch earn more than half of all revenue generated on the site. Does this surprise you? Discourage you as an emerging creator? Or does it inspire you to stay the course and keep hustling until you find yourself in that top one percent?

In this episode, Haley, Miguel, and guest Ben Schoeffler, a content creator and Support Operations Lead at ConvertKit, discuss their viewpoints on the creator economy and the opportunities and restrictions all creators face when it comes to earning money and truly owning an audience. 

Whether you’re an all-in creator or stay true to the side hustle, you can flourish in the creator economy, or at least boost your chances of reaping the financial benefits. 

“Whatever side hustle you feel like doing, make sure it’s something that you enjoy, because there’s a good chance, a very good chance,  you won’t make very much money at all.” ~ @BenSchoeffler

Main takeaways 

  • [06:59] It’s important to own your audience outside of the various platforms so that you aren’t relying on a handful of apps for financial support. 
  • [08:27] Aside from owning your audience, it’s also important to diversify your income streams. If one platform dies, that shouldn’t derail your entire business model.
  • [12:19] Although many creators aren’t making a full-time income, it’s important not to discount the significance of earning cash on the side every month, even in small amounts. 
  • [18:52] Making money and becoming business savvy are skill sets many creators lack, but you must learn how to sell your creativity while continuing to create if you plan to grow your side hustle. 
  • [21:29] No matter where you are in your creator career, it’s important to stay the course. Avoid the urge to constantly bounce from one specialty to another, and stay consistent in producing the work you do best. The highest earning creators on Twitch are the ones who stayed the course. 

Connect with our hosts

Links

Got a story to tell on The Future Belongs to Creators podcast?We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!

Start building your audience for freeWith ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.

Stay in touch

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