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How Sustainable SaaS Growth Looks -- Rob Freedman // Zuper
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Dec 26, 2023
Episode Duration |
00:13:13

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. While SaaS growth in the past employed a “grow at all costs” approach, sustainable growth today looks drastically different. The challenge for marketers today is maintaining the balance between a cost-effective customer acquisition strategy, predictable growth, and customer retention. Today, Rob discusses how sustainable SaaS growth looks. Show Notes

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Rob Freedman, Head of Growth at Zuper, discusses how sustainable SaaS growth looks.

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. While SaaS growth in the past employed a “grow at all costs” approach, sustainable growth today looks drastically different. The challenge for marketers today is maintaining the balance between a cost-effective customer acquisition strategy, predictable growth, and customer retention. Today, Rob discusses how sustainable SaaS growth looks. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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