Stitch Fix founder and CEO Katrina Lake talks with Recode's Kara Swisher about the future of fashion, how the company has changed in the past nine years, and the rarity of female tech CEOs. In this episode: Lake’s background and taking Stitch Fix public; the difficulties of raising venture capital for a fashion startup; the "myth" of staying private forever; is Stitch Fix a “tech company?”; its expansion into new verticals, including men’s fashion; the broader online fashion landscape; how Stitch Fix has changed since its founding; figuring out people’s style preferences and riding fashion trends; sharing data with fashion brands; the future of retail; why Stitch Fix doesn’t have a physical store; how it reaches new customers; mistakes made and lessons learned; becoming a symbol for women in business; and what people underestimate about Lake. Vote for us Recode Decode has been nominated for best technology podcast in this year’s People’s Choice Podcast Awards! Cast your vote for Recode Decode at https://www.podcastawards.com/app/signup before July 31st. One vote per category. Follow us Kara Swisher (@karaswisher), host Katrina Lake (@kmlake), guest Erica Anderson (@EricaAmerica), executive producer Eric Johnson (@HeyHeyESJ), producer More to explore If you haven't already, subscribe to Recode Decode Subscribe to Recode's other podcasts: Recode Media, Pivot, and Land of the Giants Learn more about your ad choices. Visit podcastchoices.com/adchoices