Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.

During the live stream, Grant and Carrie discuss:

• Starting her brand as “The Barefoot Executive"
• Self-isolating with teenagers in Texas
• Why worry won’t do you a bit of good
• Prioritizing daily communication with your audience
• Marketing with empathy and not appearing tone-deaf
• Creating leverage in your business to create a “stage” in different ways
• Teach a masterclass on your area of expertise
• Provide mentoring to a few clients to coach through a specific process
• Create the infrastructure for a membership program (>1000 email list subscribers)
• Do not stop your marketing
• Using the tools you have to deliver value to your audience
• Asking the question: How can I serve your people from a distance?
• Don’t wait for fancy tools to create value for your audience
• Virtual keynoting and reimagined virtual conference for 50,000 people
• Suit up and show up every day
• Make the most of the opportunities you have
• If you stop your marketing now and disappear, you’ll be forgotten
• Stay in healthy communication with both colleagues and clients
• It’s time to build your email list and stay in connection with them
• Why you can’t rely on social media and paid advertising alone
• How to go get some paid contracts
• Learn something new while you’re stuck at home
• Stay away from the fridge and stay in your speaker clothes
• Practice your material and test new stuff on Facebook Live
• Take care of yourself. Your image is your business.
• Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.
• Set goals for each day and establish minimum expectations
• Don’t be ashamed to get help. This crisis is not your fault.
• Small businesses are what keep the country going.
• And more

EPISODE RESOURCES

• Carrie on Twitter
• Carrie on Instagram
• Carrie’s blog
• The Successful Speaker, by Grant Baldwin
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