Question of the day: How is social media affecting marketing?Jocelyn shares her top tips for successful business marketing despite constant shifts in social media.Today’s Top Takeaways:Social media has absolutely changed the landscape of marketing for good.Marketing can never go back to what it was 10 years ago.As the internet and things like AI and Big Data all become better and more accessible to the layperson, it’s going to change even more.When you’re planning your business marketing, the biggest thing is to plan in quarterly “look ats” where you Google your business, best techniques, see what other people in your industry are doing. and why they’re doing it. Look at your data, and make sure that what you’re doing is matching up with what is doing well for your business.Just a few weeks ago, we had a huge shift in Instagram. People who were doing really well got their engagement and reach and everything cut in half which is a huge damper on a business.If you were relying strictly on Instagram for all of your leads, that can really create a problem in your sales funnel.Make sure you’re also diversifying your marketing. Don’t just focus on social media. Every other influencer and every social media manager will say to focus on your email.If you can’t for some reason get an email list, focus on chatbot. Get their information in some way, shape, or form. Make sure you keep that in multiple sources.Make sure you are looking at things on a quarterly basis, not just what your competitor is doing, not just what you’re doing, but also what you could be doing. Make sure you are storing information in multiple places and make sure you’re getting people on multiple platforms so if something happens to one platform, you’re able to digress and talk with them on a different platform.This episode was brought to you by The Content Planning Bundle, a monthly content calendar and content creation-based template for AirTable. This bundle ensures you have a painless long-term content planning system that will save you hours of valuable time, enable you to reach your potential clients with ease, and protect your sanity. Get your FREE copy at https://www.thedigitalmarket.co/contentplanning.html. If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at: www.facebook.com/groups/marketabletogether.Have a question? You can submit it at www.thedigitalmarket.co/podcast.