Want to learn how to disrupt an industry? Take a page out of Ring Concierge’s book. Founded by Nicole Wegman in 2013, Ring Concierge is a NYC-based DTC fine jewelry and bridal brand that's on a mission to become one of the largest privately held fine jewelry companies in America — aka "the Tiffanys of today's generation.” How? By offering Harry Winston quality (their current Head of Product came from there) with Diamond District pricing. With over 500,000 followers, the brand has consistently scaled its growth year-over-year and become the go-to for brides and jewelry lovers alike, designing forever pieces that are both inspirational and attainable. In this episode, Nicole tells us her master marking plan, how she built a brand strong enough to compete with household names, and her best tips for aspiring entrepreneurs.