Podknife - How Publishers Can Monetize their Audience with this Alternative to Cookie Tracking -- Shiv Gupta // U of Digital by MarTech Podcast // Marketing + Technology = Business Growth

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How Publishers Can Monetize their Audience with this Alternative to Cookie Tracking -- Shiv Gupta // U of Digital

Podcast |: MarTech Podcast // Marketing + Technology = Business Growth
Publisher |: I Hear Everything
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Personal Journals,; Technology
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Jun 06, 2023
Episode Duration |: 00:16:11

Description
iTunes Summary

Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. The data landscape has been transformed by CCPA, GDPR, And Apple and Google doing away with cookies. Now, publishers and marketers must face the task of unlocking audience monetization through alternative tracking methods. Today, Shiv discusses how publishers can monetize their audience with alternatives to cookie tracking. Show Notes

Connect With:

Shiv Gupta: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shiv Gupta, Founder and CEO of U of Digital, discusses how publishers can monetize their audience with alternatives to cookie tracking.

Connect With:

Shiv Gupta: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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