Podknife - How Pitbull got his name on a college football stadium by The Indicator from Planet Money

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How Pitbull got his name on a college football stadium

Podcast |: The Indicator from Planet Money
Publisher |: NPR
Media Type |: audio
Podknife tags |: Business,; Economics
Categories Via RSS |: Business
Publication Date |: Sep 05, 2024
Episode Duration |: 00:09:16

Recently, singer/rapper/entrepreneur Pitbull agreed to pay $6 million to Florida International University for the naming rights to its football stadium ... an unusual move for both parties: a musician paying for their name on a stadium, and for a college to name their stadium after a musician. How does this move benefit the college? How does this move benefit Mr. Worldwide?In today's episode, what Pitbull and FIU's deal tell us about the fast-changing economics of college sports.Related Episodes:The monetization of college sports The Olympian to influencer pipelineFor sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

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