Podknife - How Pepsi and SheaMoisture Lost the Heart of Their Brand by The Growth Show

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How Pepsi and SheaMoisture Lost the Heart of Their Brand

Podcast |: The Growth Show
Publisher |: HubSpot
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Jul 04, 2017
Episode Duration |: 00:21:51

Amanda Spann is a serial entrepreneur, and after seeing major judgment errors like Pepsi's tone-deaf Kendall Jenner ad, she launched the site youneedablackperson.com. She meant it as a joke, but it’s rooted in a much larger issue. On today’s episode, Amanda explains how rapid growth and groupthink can poison a company’s better judgment, and how she’s avoiding having the same issues with her own products. Learn more about your ad choices. Visit megaphone.fm/adchoices

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