[This episode originally aired in September 2021.] Patagonia’s purpose is clear: It’s in business to save our home planet. And that clarity’s been present almost since day one of the iconic outdoor clothing and gear company. But how and why was that anchoring mission adopted from the jump? And how has the nearly 50-year-old organization evolved its practices to support its resolute pledge to sustainability? Luckily, there’s someone with answers to these questions: Vincent Stanley is Patagonia’s Director of Philosophy and co-author with Yvon Chouinard of The Responsible Company. In this episode, we speak to Vincent about Patagonia’s better-known successes, lesser-known failures, the experiments it’s had to flex during the pandemic, and what a responsible company of the future can and should look like. Learn more about The Responsible Company here: https://www.patagonia.com/product/the-responsible-company-what-weve-learned-from-patagonias-first-forty-years-paperback-book/BK233.html Apply to work at The Ready: In the United States: http://theready.com/team In Europe: http://theready.com/team Our book is available now at bravenewwork.com We want to hear from you. Send your thoughts and feedback to podcast@theready.com Looking for some help with your own transformation? Visit theready.com