The strange story about the time we accidentally went viral for a hoax about Adam Sandler singing the entire Hamilton musical. In 2017, we recorded a weird inside joke bit where an impressionist, Matt Harbert, meticulously re-recorded the entire smash Broadway musical, Hamilton, in his Adam Sandler impression. We posted it online and nobody listened for years. Then, in 2020, out of nowhere, after we'd long forgotten about it, it became a huge viral hit on Tik Tok and Spotify. This is the anatomy of how something goes viral in the modern age of social media, and how you can accidentally create something that resonates with a massive audience years after you thought it would. On today's episode of Deep Cuts, we walk you through the ins, outs, and nitty gritty of a weird viral art project we made called Sandlerton: An Adam Sandler Musical. Listen to Sandlerton: Spotify - https://bit.ly/sandlertonspotify Apple Podcasts - https://bit.ly/sandlertonapple Soundcloud - https://bit.ly/sandlertonsoundcloud Facebook - https://bit.ly/sandlertonfacebook Listen to Run the Jews: https://bit.ly/runthejews Watch McGruff: https://bit.ly/mcgruffshortfilm Check out Matt Harbert: Website - http://www.mattharbert.com Tik Tok - https://www.tiktok.com/@mattharbert5 Facebook - https://www.facebook.com/mattharbertactor Additional incidental music credits: The Deadboy Detectives D.Catalano https://wekeepoddhours.bandcamp.com Interested in more content like Sandlerton? Let us know! Email us at andrew@boygeniusmedia.com and tell us that you want more weird musical comedy stuff like Sandlerton. Maybe we do Spring Awakening as Christopher Walken? Who knows! But we won't do it unless we know you want it! 00110011 Learn more about your ad choices. Visit podcastchoices.com/adchoices