Podknife - How Often Should You Scrub Your Email List | Ep. #991 by Marketing School - Digital Marketing and Online Marketing Tips

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How Often Should You Scrub Your Email List | Ep. #991

Podcast |: Marketing School - Digital Marketing and Online Marketing Tips
Publisher |: Eric Siu & Neil Patel
Media Type |: audio
Podknife tags |: Advice,; Business,; Entrepreneurship,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Apr 18, 2019
Episode Duration |: 00:06:36

Description
iTunes Summary

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Scrub Your Email List
[00:40] Everyone believes you need a huge email list.
[00:45] If people don’t open your emails, there is no point to having them on the list.
[01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.
[01:33] Eric purges his email list about once per month.
[01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.
[01:58] Mailchimp doesn’t like you scrub your rolls.
[02:10] ConvertKit offers scrubbing automation.
[02:30] Neil’s list gets scrubbed daily.
[02:40] Make sure you send emails at least once per week.
[03:34] If Neil has a 31% open rate, he’s in good shape.
[03:55] If you have 15% or less, you may be losing revenue.
[04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.
[04:55] This is because your emails will get marked as spam.
[05:05] That’s it for today!
[05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads...