Learn how to become mindful of desire, creating more room for choice instead of automatically reaching for the thirtieth cookie. You can find Joseph's meditation and much more on our app. Visit tenpercent.com to download the Ten Percent Happier app and kickstart your meditation practice. About Joseph: Joseph is one of the most respected meditation teachers in the world -- a key architect of the rise of mindfulness in our modern society -- with a sense of humor to boot. In the 1970's, he co-founded the Insight Meditation Society (IMS) alongside Sharon Salzberg and Jack Kornfield. Since its founding, thousands of people from around the world have come to IMS to learn mindfulness from leaders in the field. Joseph has been a teacher there since its founding and continues as the resident guiding teacher.