Podknife - How niche brands got into your local supermarket by The Indicator from Planet Money

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How niche brands got into your local supermarket

Podcast |: The Indicator from Planet Money
Publisher |: NPR
Media Type |: audio
Podknife tags |: Business,; Economics
Categories Via RSS |: Business
Publication Date |: Jan 25, 2024
Episode Duration |: 00:09:15

From salsas to barbecue sauces to refrigerated beverages, small artisanal brands are infiltrating grocery shelves everywhere. How did this happen? Today on the show, we team up with Dan Pashman of The Sporkful food podcast to follow the rise of niche soda maker Olipop, and share the hidden incentives that have grocers making shelf space for these products. Listen to The Sporkful on Apple or Spotify. Related episodes:Grocery delivery wars How grocery shelves get stacked For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

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