How Marks and Spencer is using conversational AI, with Steven Siddall Contact Systems Lead, Marks and Spencer
Podcast |
VUX World
Publisher |
Kane Simms
Media Type |
audio
Categories Via RSS |
Arts
Business
Design
Marketing
Technology
Publication Date |
Apr 27, 2022
Episode Duration |
01:06:56

Marks and Spencer, one of the UK's leading retailers, has been using conversational AI across the web and contact centre for some years. Steven Siddall, Contact Systems Lead at Marks and Spencer, joins us to share the M&S journey.

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