How Leadfeeder is Marrying Demand with Brand with Andy Culligan - Publication Date |
- May 20, 2020
- Episode Duration |
- 00:24:35
We talk a lot about authentic conversations. They're the lifeblood of relationships, which means they're the foundation really great marketing. And now, more than ever before, at least in most of our careers, authenticity and relationships and connections, they really matter. Which is why we're so excited about this episode of The Casted Podcast. In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. He and his team have been working to bring brand awareness and demand generation together since he joined the company. When the pandemic hit, Andy knew his team needed to stay the course but become a helping hand to Leadfeeder's audience. Listen in to hear how his team has continued executing their original strategy... but faster. And how their team managed to drive 7500 webinar registrants in just six weeks. This is an episode you don't want to miss! Key Takeaways:Driving 7500 webinar registrants in six weeksFocusing on doing the original plan... but fasterBridging the gap between brand and demand genThe best pitch right now is no pitch at allBeing understanding of your team's personal situationsAdvice for marketers right now