How Kendra Scott offers the the right customer experience at the right time
Podcast |
Digiday Live
Publisher |
Digiday
Media Type |
audio
Categories Via RSS |
Business
Business News
News
Tech News
Technology
Publication Date |
Jun 14, 2019
Episode Duration |
00:19:13
Kendra Scott is using data to better serve the brand’s customers, who want the best experience no matter where they’re shopping. By using the information the brand has gathered on customer behavior, Kendra Scott has built a multichannel strategy in stores and online that offers the right experience at the right time. In this session, hear from Kendra Scott’s vp of e-commerce discuss why listening to customers fuels the most powerful retail strategies.

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