How Iconic Brands Communicate to the World w/Olivia Giuntini (Chief Brand Officer Audemars Piguet)
Publisher |
Matt Gottesman
Media Type |
audio
Categories Via RSS |
Business
Society & Culture
Publication Date |
Jan 29, 2020
Episode Duration |
01:06:16

Want to know what really builds a long-term, sustainable, thriving and memorable brand? Matt @mattgottesman sits down with Olivia Giuntini (Chief Brand Officer Audemars Piguet) and they do a deep dive conversation on authenticity and it’s impact throughout the brand, the team and the message worldwide, being true to who you really are, making sure craftsmanship, a real story and authenticity are embedded in the brand, inspiration NOT coming from the same industry, but from art, music and lifestyle brands, collaborating and connecting with artists, being grounded in your freedom, expressing your creativity, having a natural curiosity to life itself as well as the markets and customers you serve, communicating the brand at such a deep level so the world understands who you really are, human connection and much more...

 

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Featured Guest:

Olivia Giuntini: https://instagram.com/audemarspiguet

Website: https://audemarspiguet.com

 

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