Podknife - How I Built Resilience: Alex Lieberman and Austin Rief of Morning Brew by How I Built This with Guy Raz

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How I Built Resilience: Alex Lieberman and Austin Rief of Morning Brew

Podcast |: How I Built This with Guy Raz
Publisher |: Wondery
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Personal Journals,; Startups
Categories Via RSS |: Business
Publication Date |: Mar 04, 2021
Episode Duration |: 00:28:58

Six years ago, Morning Brew started out as a fun business newsletter Alex Lieberman and Austin Rief wrote for their classmates out of their University of Michigan dorm room. The company now has over 2.5 million subscribers with multiple newsletters and a podcast, and last year Business Insider paid about 75 million dollars for a majority stake in Morning Brew. Alex and Austin talk to Guy about the organic unpaid marketing they relied on in college to build up their readership, and they predict shifts in how we will consume news in the next five years. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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