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How High-Performers Overcome Customer Indecision

Podcast |: Duct Tape Marketing
Publisher |: John Jantsch
Media Type |: audio
Podknife tags |: Advice,; Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Aug 10, 2022
Episode Duration |: 00:26:56

In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision.

More About Matt Dixon:

Learn more about his book – The JOLT Effect: How High Performers Overcome Customer Indecision.

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