How “Good to Great” author Jim Collins helped Amazon rescue itself
- Publication Date |
- May 17, 2019
- Episode Duration |
Jim Collins, the author of business books such as Built to Last and Good to Great, talks with Recode's Kara Swisher about his latest work, Turning the Flywheel.In this episode: Collins’ background in business education; his mentor and Stanford colleague Jerry Porras; his past books, including Built to Last and How the Mighty Fall; why he left Stanford and moved to Boulder, Colorado; teaching Jeff Bezos and Amazon how to save the company; how to be a “level-five” leader; what Bill Hewlett and David Packard understood about corporate responsibility; who today is a level-five leader?; the difference between your practices and the core of your beliefs; does tech even have a core?; why the innovators don’t always win; how important is luck?; how is the 2019 bubble different from 1999?; and how Jack Bogle and Steve Jobs stayed young until they died.