Podknife - How Glossier Is Giving the Beauty Industry a Makeover by The Growth Show

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How Glossier Is Giving the Beauty Industry a Makeover

Podcast |: The Growth Show
Publisher |: HubSpot
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Oct 31, 2018
Episode Duration |: 00:25:20

Beauty is a $450 billion industry. But traditionally, communication on beauty routines and products came from companies, not other customers. That is, until a little blog named Into the Gloss was launched. Using customer insights, the blog launched Glossier -- it’s own line of beauty products. Ali Weiss tells us how Glossier is giving the makeup industry got a much-needed makeover. Learn more about your ad choices. Visit megaphone.fm/adchoices

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