Podknife - How Game Kings Built Community - with Elliot Jessup by MAP IT Marketing

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How Game Kings Built Community - with Elliot Jessup

Podcast |: MAP IT Marketing
Publisher |: Rachel Klaver
Media Type |: audio
Podknife tags |: Business,; How To,; Interview,; Management & Marketing
Categories Via RSS |: Business
Publication Date |: Dec 15, 2022
Episode Duration |: 01:00:03

I don’t think I’ll ever be tired of hearing busines growth stories about how something began in with a few boxes of stock in a bedroom and now runs out of a huge warehouse. Which is perfect because this is the story of Game Kings

Co owner and founder Elliot Jessup started a business selling Cards Against Humanity sets because he wanted to buy them himself. But the road from that to becoming on of the biggest independent game retailers in New Zealand wasn’t without it’s complications, barriers and life lessons.

In this podcast Elliot shares his story, including how they had to rename the Facebook community they’d built from scratch for legal reasons, how the couriers used to feel about their original offices, how covid impacted their business, and how he almost gave it all away to while growing another business.

He also shares how he’s juggled Game King’s growth alongside his other passion; getting to travel the world with incredible artists, as their touring lighting designer. Not bad for a 27 year old who tried a fair range of jobs before realising he’s best “self employed”!

Game King no longer just sells board games, but is now designing their own, and has found the community they built to be incredible supportive of this. They’re also finding new ways to market their products, including investing in both organic and paid marketing on Tiktok.

If you want to be inspired, and also hear some of the trials and difficulties Game Kings has experienced, and how they’ve overcome them, this is an unmissable episode.

In this episode we cover:

How Game Kings started
What Elliot’s learned about building community
How the business moved from side gig to main gig
Why failure has helped Game king experience greater success
What’s up next for Game Kings

Important Links

Game Kings website

Game Kings on Tiktok

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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