Could Instagram or TikTok help you generate reviews and sell copies of your new book?One author who offers a resounding yes to that question is Doug Evans. He's behind The Sprout Book: Tap into the Power of the Planet's Most Nutritious Food. The Sprout Book is hugely popular and was an Amazon Best Seller. Doug has grown social media accounts on TikTok and Instagram, with many of his posts going viral and attracting thousands or hundreds of thousands of likes. Doug used his social media accounts to generate reviews for The Sprout Book and sell more copies.I wanted to catch up with Doug to determine what types of content authors should create on social media and how they can get started if they procrastinate.

In this episode, we discuss the following: 

• Which networks are the best these days
• The art of creating short-form content
• Doug's content creation process for social media

Resources:

The Sprout Book Website

Doug Evans on TikTok

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