At the beginning of each year, it’s important to sit down and map out how you want your business to grow. We do this by planning marketing efforts in advance, and slotting them into each quarter based on the level of importance. I thought to myself “who better?” than to bring Michelle Hunter, my Strategic Partner, back onto the podcast to give you insight on how to plan your marketing efforts in advance. Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients.  Michelle gives listeners actionable tips on: How to get clear on your marketing goals, even if you don’t enjoy marketing The triage approach to mapping out tactics  Why copywriting isn’t the same as legal writing How to know if your website is converting and how it can impact your goals The benefits of outsourcing your marketing efforts Resources mentioned in this episode: Essentialism by Greg McKeown