Podknife - How Do We Earn Trust in Online Business with Maggie Patterson by Rebel Uprising

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How Do We Earn Trust in Online Business with Maggie Patterson

Podcast |: Rebel Uprising
Publisher |: Michelle Mazur
Media Type |: audio
Podknife tags |: Business,; Leadership,; Management & Marketing,; Self-Help
Categories Via RSS |: Business,; Education,; Marketing,; Self-Improvement
Publication Date |: Nov 29, 2022
Episode Duration |: 00:26:35

How do you decide who to trust in your business?

When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them?

When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to.

However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its head.

She believes that in online business, we should be skeptical at first until we’re given a good reason to trust someone, that trust should be earned and not just given.

So how do you earn trust and how do you know who to trust?

Maggie and I are diving into all of that today.

Maggie Patterson is the creator of Small Business Boss and has two decades of experience in communications, marketing, and client services.

She's worked with everyone from solopreneurs to the world’s biggest brands and today she's a mentor and advocate for do no harm business practices in the online space. She's the host of the BS Free Service Business podcast, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.

In this episode:

Why Maggie says “know, like, and trust” isn’t enough when it comes to building trust in your business
Why online businesses need to focus on earning trust through relationships, not manipulative marketing hacks
What a major recent survey can tell us about the state of trust, leadership, and values in 2022
How Maggie performs a trust audit before doing business with anyone
The five aspects of creating Trust DNA in your business

Learn more about Maggie Patterson:

Learn more about Michelle Mazur:

Communication Rebel
rebel.ck.page/4f70672bfc">Three Word Rebellion
Request a free 1:1 Chat
Finally Nail Your Message

Resources:

Duped Podcast
The Thin Book of Trust: An Essential Primer for Building Trust at Work, Charles Feltman
2022 Edelman Trust Barometer
Trust Audit Checklist.pdf

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