#1182 William Barton from BootSpy.com has a really interesting question today. It's one you might have wrestled with in your own business: How do I launch something when I don't have a list or anybody out there who knows that I exist yet? How do I validate this thing? How do I ensure that it's going to work before I put all this time and effort into it? You may be familiar with a little book I wrote called Will It Fly?, which is all about how to test your next business idea so you don’t waste your time and money. We're going to discuss a lot of the principles, strategies, and techniques that I share in that book with William today. If you’re launching something, you want to build that audience and validate your idea first, so let's get into it. Show notes and more at SmartPassiveIncome.com/ap1182.

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