The word profile used to mean what we looked like from the side. Nowadays it means what we look like online.

And for better or worse, this has become increasingly important when it comes to selling and promoting a book. So this week I'm answering a question from a listener that's all about how to build a profile, particularly on Instagram, and why publishers may or may not care.

And don't forget: if you want me to answer your writing question on this show, DM me on Instagram at @annabdavid.

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