#1244 Something powerful happens when we connect with a targeted audience using the right language. Our products start flying off the proverbial shelf when we niche down and articulate specific problems and solutions. Case in point, Julie Browne coaches people through unexpected identity loss. If that doesn’t paint a picture, think about unpredictable events like divorce, job loss, or maybe a health situation. Many people are left questioning who they are after losing a big part of their lives. I know I was when I got laid off in 2008. So how should Julie think about marketing her broad expertise? In this episode, we talk about targeted audiences, finding the right messaging, book and podcast marketing, and we even touch on building communities. There are plenty of takeaways for you today if you're struggling to find clarity and focus in business. Show notes and more at SmartPassiveIncome.com/ap1244.

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