In this episode, Reed Werbitt, US CEO of Flowdesk, and Hanson Birringer, Head of US OTC Sales, delve into the intricacies of launching a token and the evolving landscape of over-the-counter markets. They discuss what factors teams should consider when choosing market makers and exchanges, how the launch of bitcoin and ether ETFs has impacted the markets, and the role of points systems in attracting users to tokens. The conversation also covers the challenges faced by Bitcoin miners amid recent market developments and the opportunities presented by solving fragmentation. Show highlights: 00:00 Intro 01:53 Reed’s and Hanson’s backgrounds and what Flowdesk aims to do 05:52 How market makers work with token issuers 11:55 How a token issuer decides where to launch their tokens and what market maker to choose  17:53 Why Binance and OKX are the most desirable exchanges on which to list a token 18:38 Whether the crypto markets have changed with the launch of spot ETFs 19:36 The ideal ways to launch a token, and why it’s important to analyze the type of token  21:55 How points systems have affected the go-to-market strategies 25:38 How the low float/high FDV coins have affected whether Flowdesk engages with a new project 30:29 The benefits of OTC trading and how crypto OTC differs from TradFi OTC 41:54 The challenge of having multiple banking relationships 43:21 How this year’s developments, such as the ETFs and Trump’s promises, have changed the landscape for Flowdesk 46:00 Why solving fragmentation is the next big opportunity, according to Hanson 47:46 Whether the result of the U.S. elections will affect Flowdesk’s business 54:04 How the halving and bitcoin ETFs have affected miners 55:56 The significant differences between the prices of locked tokens vs. their market price Visit our website for breaking news, analysis, op-eds, articles to learn about crypto, and much more: unchainedcrypto.com Thank you to our sponsors! Polkadot Guests: Reed Werbitt, US CEO of Flowdesk and  Hanson Birringer, Head of OTC Sales of Flowdesk Links Bloomberg: Crypto Token Listings on Major Exchanges Top Last Year’s Total Already,  Bitget Research & Nansen Research: Discovering Token Potential for Trading & Exchange Listing Hack VC: 10 Things to Consider When Preparing for your Token Generation Event (TGE), FlowDesk: How Projects Can Select the Right Market-Making Model a16zcrypto:  Operational guidelines for token launches, from creation to custody 5 rules for token launches Keyrock: Crypto Market Making: Basics, Benchmarks, and More,  Openware: Strategies for Effective Crypto Market Making Token listing issues Unchained: Who’s to Blame for the Underperformance of Low Float, High FDV Tokens? New launches (part 1) - private capture, phantom pricing, by Cobie Why are all these low float / high FDV coins down bad?, by Dragonfly’s Haseeb Qureshi Chainalysis: 54% of ERC-20 Tokens Listed on DEXes in 2023 Display Patterns That May Be Suggestive of Pump and Dump Schemes, but Represent just 1.3% of DEX Trading Volume Market making DL News: Crypto market makers rake in cash shorting their customers’ tokens. One firm is calling for more transparency Archeron Trading: Case Study: Chainflip, Demystifying Effective Pre-Market Orderbook Structuring Learn more about your ad choices. Visit megaphone.fm/adchoices