In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely.
Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically.
Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of
www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.
Aurora gives listeners actionable tips on:
00:00 Intro
02:38 Common Communication Mistakes
05:45 Understanding the Croc Brain
08:37 The Power of Social Proof
12:15 Crafting Effective Messages
14:27 The Hero's Journey in Storytelling
21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging
23:48 The Power of Storytelling in Marketing
26:48 Crafting Memorable Reviews and Testimonials
31:02 Book Recommendation
32:41 One thing that works
Resources mentioned in this episode:
Confessions of an Accidental Lawyer by Michael Stockham
Connect with Aurora here:
Instagram
Twitter
LinkedIn
https://www.aurorawinter.com/
Connect with me
Instagram
Pinterest
Facebook
Twitter
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely.
Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically.
Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of
www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.
Aurora gives listeners actionable tips on:
00:00 Intro
02:38 Common Communication Mistakes
05:45 Understanding the Croc Brain
08:37 The Power of Social Proof
12:15 Crafting Effective Messages
14:27 The Hero's Journey in Storytelling
21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging
23:48 The Power of Storytelling in Marketing
26:48 Crafting Memorable Reviews and Testimonials
31:02 Book Recommendation
32:41 One thing that works
Resources mentioned in this episode:
Confessions of an Accidental Lawyer by Michael Stockham
Connect with Aurora here:
Instagram
Twitter
LinkedIn
https://www.aurorawinter.com/
Connect with me
Instagram
Pinterest
Facebook
Twitter
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely.
Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically.
Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.
Aurora gives listeners actionable tips on:
- 00:00 Intro
- 02:38 Common Communication Mistakes
- 05:45 Understanding the Croc Brain
- 08:37 The Power of Social Proof
- 12:15 Crafting Effective Messages
- 14:27 The Hero's Journey in Storytelling
- 21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging
- 23:48 The Power of Storytelling in Marketing
- 26:48 Crafting Memorable Reviews and Testimonials
- 31:02 Book Recommendation
- 32:41 One thing that works
Resources mentioned in this episode:
- lvNTqvcUtOoYraboqIPSqMi.uSEpRwwnAwvh5mrba7xrZwvBJM0dFAJWMT2g9apA__o&dib_tag=se&keywords=confessions+of+an+accidental+lawyer+a+legal+thriller&qid=1719940677&s=books&sprefix=confessions+of+an+acc%2Cstripbooks%2C262&sr=1-1">Confessions of an Accidental Lawyer by Michael Stockham
Connect with Aurora here:
Connect with me
