How Andy Gardiner got left behind while his big idea became LIV Golf
Podcast |
Local Knowledge
Publisher |
Golf Digest
Media Type |
audio
Categories Via RSS |
Sports & Recreation
Publication Date |
Jan 22, 2024
Episode Duration |
00:42:34

The idea that is currently splitting professional golf in half was born around 2010, scribbled in a feverish bout of inspiration on yellow legal pads. The author was Andy Gardiner, a corporate finance lawyer, and ideas weren't his only strong suit. Over the next decade and more, Gardiner used his connections high in the worlds of golf and business to forget a relentless and occasionally brilliant campaign to bring his idea to reality. It was called the Premier Golf League, and depending on who you believe, it may have come to the very precipice of success. In the end, even with big investors like the PIF, the PGA Tour outmaneuvered Gardiner and the PGL, and consolidated its power over the game. When the PIF came back with the full war chest at its disposal, it carried key components of Gardiner's idea, and even some of his top lieutenants, but not Gardiner himself. But when you tell the saga of LIV Golf and its war against the PGA Tour, Gardiner remains one of the most fascinating figures; one who got so close, and whose idea is even still rocking the sport. This is his story.

The idea that's changing golf may not have started where you expect.

The idea that is currently splitting professional golf in half was born around 2010, scribbled in a feverish bout of inspiration on yellow legal pads. The author was Andy Gardiner, a corporate finance lawyer, and ideas weren't his only strong suit. Over the next decade and more, Gardiner used his connections high in the worlds of golf and business to forget a relentless and occasionally brilliant campaign to bring his idea to reality. It was called the Premier Golf League, and depending on who you believe, it may have come to the very precipice of success. In the end, even with big investors like the PIF, the PGA Tour outmaneuvered Gardiner and the PGL, and consolidated its power over the game. When the PIF came back with the full war chest at its disposal, it carried key components of Gardiner's idea, and even some of his top lieutenants, but not Gardiner himself. But when you tell the saga of LIV Golf and its war against the PGA Tour, Gardiner remains one of the most fascinating figures; one who got so close, and whose idea is even still rocking the sport. This is his story.

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