Podknife - How an Antiabortion Group Used Cellphone Data to Send Targeted Ads by WSJ Tech News Briefing

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How an Antiabortion Group Used Cellphone Data to Send Targeted Ads

Podcast |: WSJ Tech News Briefing
Publisher |: The Wall Street Journal
Media Type |: audio
Podknife tags |: Gadgets,; Tech News,; Technology
Categories Via RSS |: News,; Tech News
Publication Date |: May 23, 2023
Episode Duration |: 00:13:25

Until last year, an antiabortion group was using location data gathered from cellphones to send people who visited Planned Parenthood targeted advertising. WSJ reporter Byron Tau joins host Zoe Thomas to explain how the group got the information, the legality of these steps, and more about the group behind the effort. Learn more about your ad choices. Visit megaphone.fm/adchoices

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