Interest in hunting and fishing is down in California, and so are the revenues generated from the sports that pay for conservation. To counter the trend, the state has hired Jen Benedet, a.k.a. Jen the Archer, to boost interest in hunting and fishing. We spoke with Archer about her unusual job and talked about whether the initiative can work in a state where many people just aren't into hunting. Learn more about your ad choices. Visit megaphone.fm/adchoices