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Host-Read Ads 81: It Takes More Than Ad Tech to Measure Podcasts

Podcast |: All TWiT.tv Shows (Audio)
Publisher |: TWiT TV
Media Type |: audio
Podknife tags |: Gadgets,; Master Feeds,; Software How-To,; Tech News,; Technology
Categories Via RSS |: News,; Tech News,; Technology
Publication Date |: May 16, 2024
Episode Duration |: 00:02:36

Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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