Podknife - Host-Read Ads 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read by All TWiT.tv Shows (Audio)

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Host-Read Ads 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read

Podcast |: All TWiT.tv Shows (Audio)
Publisher |: TWiT TV
Media Type |: audio
Podknife tags |: Gadgets,; Master Feeds,; Software How-To,; Tech News,; Technology
Categories Via RSS |: News,; Tech News,; Technology
Publication Date |: Apr 25, 2024
Episode Duration |: 00:02:17

Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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