Podknife - Host-Read Ads 76: What It Takes to Measure a Podcast Campaign by All TWiT.tv Shows (Audio)

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Host-Read Ads 76: What It Takes to Measure a Podcast Campaign

Podcast |: All TWiT.tv Shows (Audio)
Publisher |: TWiT TV
Media Type |: audio
Podknife tags |: Gadgets,; Master Feeds,; Software How-To,; Tech News,; Technology
Categories Via RSS |: News,; Tech News,; Technology
Publication Date |: Apr 04, 2024
Episode Duration |: 00:04:19

Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa underscores the importance of patience, explaining that podcast ads typically require up to eight weeks to achieve full impact due to the on-demand nature of audience listening habits. Listen for six valuable tips on measuring advertising success!

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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