Podknife - Host-Read Ads 74: We Embed Our Ads = Overdelivery For Brands by All TWiT.tv Shows (Audio)

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Host-Read Ads 74: We Embed Our Ads = Overdelivery For Brands

Podcast |: All TWiT.tv Shows (Audio)
Publisher |: TWiT TV
Media Type |: audio
Podknife tags |: Gadgets,; Master Feeds,; Software How-To,; Tech News,; Technology
Categories Via RSS |: News,; Tech News,; Technology
Publication Date |: Mar 07, 2024
Episode Duration |: 00:02:03

Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting them what Lisa calls a "residual bonus" – a concept that continues to offer benefits well beyond the expected timeframe of an ad campaign. This aligns with TWiT's desire to have brands feel great about advertising on the network's shows.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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