Podknife - Host-Read Ads 58: Brands Don't Be Afraid To Test Podcasts Part 1 by All TWiT.tv Shows (Audio)

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Host-Read Ads 58: Brands Don't Be Afraid To Test Podcasts Part 1

Podcast |: All TWiT.tv Shows (Audio)
Publisher |: TWiT TV
Media Type |: audio
Podknife tags |: Gadgets,; Master Feeds,; Software How-To,; Tech News,; Technology
Categories Via RSS |: News,; Tech News,; Technology
Publication Date |: Nov 02, 2023
Episode Duration |: 00:08:33

In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte interviews VP of Partnerships Ryan Smith on strategies for brands new to podcast advertising to test the medium without fear. Ryan provides advice on ideal testing cadence, determining what works and doesn't through testing, and being open to unexpected audience demographic results.

Host: Lisa Laporte

Guest: Ryan Smith

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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