Entrepreneur, disrupter, and recent author, Kara Goldin is Founder & CEO of the fabulously successful Hint Inc., where she successfully created a category for unsweetened flavored water, transitioned from reliance on retail to opening D2C, and proved naysayers wrong at every turn. Everything about Kara and the company she founded shows that doing well by doing good can be wildly successful. As our guest on this episode of The Media Roundtable, she shares lessons from her journey that led to her publishing best-selling book, Undaunted: Overcoming Doubts and Doubters. In this episode, she shares how the genesis of her company and the successes along the way generally came from organic experiences that led to organic products and later profit. One of the key takeaways is that to truly make an impact, you’ve got to pick your shots, instead of being all things to all people.