Podknife - Hinge: Justin McLeod by How I Built This with Guy Raz

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Hinge: Justin McLeod

Podcast |: How I Built This with Guy Raz
Publisher |: Wondery
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Personal Journals,; Startups
Categories Via RSS |: Business
Publication Date |: Mar 22, 2021
Episode Duration |: 01:30:50

In 2010, Justin McLeod was in business school, still trying to get over a bad breakup that had happened years before. Determined to solve his own problem and convinced that the best way to meet people was through friends of friends, he built an app to replicate that experience. Gradually, Hinge grew into a streamlined swiping platform that yielded mixed results: good dates, bad hookups, mismatched swipes, and missed opportunities. Disappointed with this outcome and inspired by a sudden twist in his own love life, Justin redesigned Hinge as an app for finding meaningful relationships, with the tag line "designed to be deleted." Today, Hinge is owned by Match Group and is one of the most popular dating apps in the U.S.How I Built This Summit - information and tickets at:http://summit.npr.org

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