In part 2 of our series on HBO, we explore the tough questions that the company faced in the digital era: Are people still willing to sit through a 90-second theme song before they watch a movie? Does the sound of analog TV static even make sense to younger viewers? Could the company change with the times without losing the nostalgia they had built around their key sounds? Featuring composer Ferdinand Jay Smith, former HBO Executive Vice President Bruce Richmond, HBO and HBO Max Head of Brand Marketing Jason Mulderig, and Made Music Studio Creative Director Mickey Alexander. Follow the show on Twitter, Facebook, & Reddit. Subscribe to our Youtube channel here. Become a monthly contributor at 20k.org/donate. If you know what this week's mystery sound is, tell us at mystery.20k.org. Get 10% off your first month of BetterHelp at betterhelp.com/20k. Get your donation of up to $250 matched at givewell.org. Just select "Podcast" at checkout, then enter “Twenty Thousand Hertz.” Check out SONOS at sonos.com. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/hbo20 Learn more about your ad choices. Visit megaphone.fm/adchoices