Like most 21st century corporate crises, this one started with a tweet. On 8 January 2018, New York Times columnist Charles M. Blow took to Twitter to vent at H&M over their choice of model and product on their UK website. The model was Liam Mango, a Black boy. The product was a £7.99 hooded top emblazoned with the slogan ‘coolest monkey in the Jungle’ ‘@hm, have you lost your damned minds?!?!?!”, Charles digitally barked at the second-largest global clothing retailer. Cue the unholiest of backlashes... This Episode was written by Annique Simpson This is a Broccoli Production Learn more about your ad choices. Visit podcastchoices.com/adchoices