Podknife - Gucci vs Louis Vuitton | The Wolf in Cashmere

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Gucci vs Louis Vuitton | The Wolf in Cashmere | 2

Podcast |: Business Wars
Publisher |: Wondery
Media Type |: audio
Podknife tags |: Business,; History,; Society & Culture
Categories Via RSS |: Business,; History,; Management
Publication Date |: Jul 06, 2022
Episode Duration |: 00:39:37

Now merged with luxury drinks company Moët Hennessy, Louis Vuitton finds itself being squeezed out, overpowered in the merger. In an attempt to regain control, Louis Vuitton’s CEO forms an alliance with Bernard Arnault, one of France’s most ambitious businessmen. Louis Vuitton hopes that Arnault will serve as an ally, but Arnault didn’t get the nickname the “Wolf in Cashmere” for nothing.

Meanwhile, Maurizio Gucci finally has full control of Gucci and is desperate to rebrand the company and reclaim its exclusive image. But investors grow impatient with Maurizio’s reckless spending and irresponsible closureof revenue streams, endangering his position as CEO.

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