Jess and Hermann talk about his new book “True Profit” and growing his  business from zero to $522 Million a year. Simon-Kucher is a global consultancy firm with more than 2,000 employees in 27 countries focused on delivering measurable revenue and profit growth for their clients. They do this by optimizing their pricing, sales, and marketing strategies better and more sustainably than anyone else. You can get a copy of Hermann’s book at amazon.com/True-Profit-Company-Broke-Turning/dp/3030767019 To learn more about what Simon-Kucher does go to simon-kucher.com or @simonkucher  Learn more about your ad choices. Visit megaphone.fm/adchoices