Podknife - Growing a SaaS Under HEAVY Competition - with Livestorm's Gilles Bertaux by How to Win

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Growing a SaaS Under HEAVY Competition - with Livestorm's Gilles Bertaux

Podcast |: How to Win
Publisher |: Peep Laja
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Oct 30, 2023
Episode Duration |: 00:18:24

This week on How To Win: Livestorm's Gilles Bertaux, a meeting and webinar platform. You'll hear how Livestorm succeeded despite many well-known competitors. How they got their first customers. And how they grew past $10 million in revenue.

Key Points

1:00 - How Gilles got the idea for Livestorm and validated it with customers2:00 - Getting the first set of customers3:15 - Reaching $1 million ARR in 2-2.5 years3:45 - Growth during COVID-19 pandemic 4:30 - Differences between Livestorm and virtual event platforms 5:45 - Importance of recurring revenue products6:00 - Anti-active usage products retention rates7:00 - Differentiation in the webinar space8:00 - European privacy laws advantage9:30 - Messaging differentiation vs. business strategy differentiation10:00 - Shipping features fast vs. carefully13:00 - Prioritizing features based on positioning14:15 - Strategy changes after hitting $10 million revenue 16:00 - Lessons learned over 7 years17:30 - How Livestorm won

Mentioned:

Livestorm Gilles Bertaux on X Gilles Bertaux on LinkedIn

My Links:

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