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Great Elevator Speeches: Build Reputations and Grow Businesses.

Specific Criteria For Them:

• Clear – Concise – Consistent.

  • For similar audiences it must be exactly the same or people will be confused.
    • Mixed messages are eventually ignored.

• Use Simple, Easily Understood Language.

  • People aren’t impressed with words they don’t know.
    • They feel stupid.
      • No one likes that feeling and will not hire or refer you.

• Build your Elevator Speech Floor-By-Floor. Develop Your Elevator Speech with This Template.

  • Everyone doesn’t want to go to the top floor with you.
    • You don’t want to take everyone there.

• An Immediate Goal is those hearing your elevator speech should be able to tell anyone asking, exactly what you do.

  • Someone who is confused about your product / service offerings will not hire or refer you.

• The Ultimate Goal is having a conversation.

  • A conversation with someone who knows what you do and wants to know more.
    • How you work?
    • What does it cost?
    • How long does it last?
    • Is there a guarantee?

• Precisely describe the ‘Bulls Eye’ of your target market.

  • You can’t be everything to everyone.
  • Example:
    • “I coach public speaking and presentation skills.”
      • “Can you help me with a stuttering problem?”
        • “No. I can refer you to a speech pathologist who works with people who have those challenges.”
      • “Do you coach people going to job interviews?”
        • “No, but I’ll give you the name of a person who specializes in that.”

• DIS-Qualifying, especially for One-On-One Elevator Speeches, is a major goal.

  • Everyone is not a prospect for your products and services.
  • You won’t buy everything offered to you.
  • Don’t waste major time on minor possibilities.

Follow these criteria for developing, practicing, and delivering your Elevator Speech and I guarantee it will be absolutely, positively – NO SWEAT!

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About the Author Fred E. Miller is a speaker, an international coach, and the author of the books, “NO SWEAT Public Speaking!” and “NO SWEAT Elevator Speech!”

Businesses, Individuals, and Organizations hire him because they want to improve their Networking, Public Speaking, and Presentation Skills.

They do this because they know: Speaking Opportunities are Business, Career, and Leadership Opportunities.

They also know: We perceive really great speakers to be Experts. We like to work with Experts.

He shows them how to: Develop, Practice, and Deliver Fantastic Presentations! with – NO SWEAT!

Services:

• Keynote Speaker
• Workshop Facilitator
• Breakout Sessions
• Personal and Group Public Speaking and Presentation Coaching

Topics:

• Lessening The Fear of Public Speaking with – NO SWEAT!
• Crafting Your Elevator Speech, Floor by Floor with – NO SWEAT!
  • Speaking Opportunities are Business, Career, and Leadership Opportunities.
  • We are All Self-Employed!

Subscribe to my YouTube Channel, Podcast Channel, and connect with me on LinkedIn and Facebook.

My books can be purchased on amazon.com. “NO SWEAT Public Speaking” “NO SWEAT Elevator Speech!”

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