We all know that drinking milk is essential for strong teeth and bones. But with the internet's glaring hatred over dairy milk and the rising popularity of alternatives – oat, almond, soy – is milk no longer cool? In this episode of Thick & Thin, let's go back to the '90s to find out how California made milk sexy again with the icon Got Milk? campaign. // Follow me on IG: instagram.com/katybellotte // Sources: https://www.fastcompany.com/40556502/got-milk-how-the-iconic-campaign-came-to-be-25-years-ago https://www.mentalfloss.com/article/565149/got-milk-ad-campaign-turns-25 Learn more about your ad choices. Visit podcastchoices.com/adchoices