Now let’s turn our attention to the value your links are bringing your campaign. Remember, this is about more than just search engine rankings (though it’s about search engine rankings as well).

One of the best tools for the job is Google Analytics; not only is it incredibly robust and easy to learn, but it’s also free. If you haven’t set up Google Analytics for your site yet, you’ll need to do it.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? 

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