I’m always excited to interview a portfolio company founder on Panic with Friends, so I’m doubly excited to have Nave Avimor, co-founder of DSTNC (Social Leverage Fund IV) on today’s show. The company is at the forefront of fashion and technology, or as I like to call it, ‘Fashology’ – for the modern cyclist. DSNTC (pronounced 'distance' - vowels removed) is a first of its kind global marketplace and content destination, curating the largest selection of high-end brands and performance products from around the world. Nave and the team have done a phenomenal job over the last eight months or so, and with the site launched and a seed round raised, this is the right time to have him on. Not everything is about unicorns, and I finally get to dabble in fashology, something I’ve been talking about since the Oakley days. I’ve been able to invest and really try building a full-on Lifestyle brand without the hassle of the day-to-day. Nave’s traveled the world, knows the sport, and his partner has an eye for culture. I hope you enjoy our conversation as much as I did.  Guest - Nave Avimor, Co-Founder & CPO at Dstnc  howardlindzon.com, dstnc.com  Twitter: @howardlindzon, @dstnc, @naveavimor, @PanicwFriends, @knutjensen  linkedin.com/in/naveavimor #fintech #invest #investment #venturecapital #stockmarket #finance  Show Notes: Introduction (00:39) Welcome Nave (09:24) Meaning of Avimor (09:44) Getting into Cycling (10:14) Moving to China (12:22) Living in Shanghai (13:08) Israel Cycling Academy (14:38) Optimal cycling physique (17:14) Building DSTNC (20:53) Bike shop business model (26:45) Gravel bike v. Road bike (28:42) Disc brakes (30:53) A revolution in cycling is happening (32:37) Discovering the best gear (33:45) Close-calls and accidents (39:25) Beyond clothes - exotic bike parts (41:32) Rise of e-Biking (42:38) Wrapping up (43:53) Closing thoughts (44:36)